2008 D&AD Student Awards entry for the lastminute.com brief. The aim was to create an awareness of lastminute.com proposition by "turning the world pink". The concept visualises a journey from the notion of travel as a mundane, every day routine,to that of the start of an adventure, with the lastminute.com website providing a portal through which to jump into the unexpected. This is shown through the idea of sparadic pink flashes and the pulsation of the portal to provide a memorable last minute engagement.